The biggest mistake most marketers make when marketing is believing more channels + more messages = more conversions. Even if ’til now this has proved right for your company, it doesn’t have to dictate your future marketing process anymore.
Why? Because in the world of information overload, capturing attention has become tougher. So, no matter what the channel where you’re using email marketing, push notifications or content marketing the focus should be on providing value and engaging audience members instead of just reaching out to them.
Remember, when it comes to marketing, the main metric to look at is engagement. Start quantifying that. You can even just rank it on a scale of zero to ten.
Marketing Manager, Reshu Rathi