Forge A Truly Irresistible Offer
a tip from Adomas Baltagalvis
Before anything else, every small business should create an offer that is so unbelievably good that people would feel bad for not grabbing it. If you’re a restaurant owner, have a buy one, get one free offer for lunch.
If you run a local gym, offer a free month of access and upsell your private training sessions to recoup your initial advertising costs. The key here is to create a truly irresistible offer that would attract and convert completely cold people into customers.