Data never lies. You can take important and serious decisions when you have meaningful marketing data. Collect data by tracking your blog posts, emails, landing pages and social media campaigns using tools like Google Analytics. Analyze them to find out trends and interesting facts like:
– who are your visitors,
– where they are coming from,
– what are your drop-off points and
– what is being liked by your users
You can also talk to your most loyal customers and ask them what they like the most about your product or service. After getting their feedback, highlight those points on your landing pages and campaigns. This will help you to build a winning small business marketing strategy.