One of the great things about online marketing is that you can include links to drive traffic to your listings, recruitment information, open house invitations, etc. Here are some ideas to dress up your links & calls-to-action.
1. Link text in the message of your email (Example: Click Here to get this month’s market report!). Remember, links are trackable so you’ll know who’s clicking.
2. Shorten long links using a tool like bit.ly ( Example: bit.ly/2eO87Lq)
3. Use colorful buttons in your email editor to draw attention and drive click action.
TIP: Don’t forget to pay attention to who’s clicking and what they are clicking on!