Give Your Audience As Much Context As Possible
advice from Bijan Abdi
Not all marketing happens online and it’s important to recognize opportunities, especially for smaller businesses that rely on local business in their communities. Bijan Abdi, CEO ofFreedom National Insurance Services, has some tips for getting your brand out there on the grass-roots level and generating some good publicity about your products & services.
“When thinking of offline ways to promote your small business, you sometimes have to get creative. Free publicity is a great way to get your name out in the community. Sponsoring a group event or helping a good cause can get you free media attention. Contact your local newspapers, television, or radio station, and let them know what you are doing in your community. Share interesting facts about your services or products and why you started your business.”