Give Your Audience As Much Context As Possible
advice from David Hoos
Many times businesses overlook one of the most potent content sources available to them…Their customers’ success stories. Not only does it help to paint your business & services in a great light, it also provides a road map for potential customers to visualize their own future positive experience.
“Unique stories, use-cases, examples, and other details can do lots of heavy lifting in your content. Humans love a good story and devour content that helps them understand the practical details that have led to another’s prior success. Try interviewing the people in your company that have the success stories and tell your audience how they got their results.”
Start collecting stories from your customers on their success with your products and services, and then turn those into different types of content pieces to give context and a story to potential customers you are marketing to.