Have An Elevator Pitch
Research shows the average attention span of an adult is about six to eight seconds. That’s all the time you have to grab someone’s attention. Therefore, you need a compelling elevator pitch.
If you successfully engage them, then you only have a little over a minute to really sell them on your product or service. Invest the time to craft a killer elevator pitch. The return on your investment will pay huge dividends in terms of creating business opportunities.