How Can You Create An Amazing Experience?
notes from Toni Newman
Fact: Customer experience will exceed both product and price by 2020.
1. Changes how a person FEELS
2. Is MEMORABLE b/c it exceeds a person’s default expectations
3. Creates a STORY that a person feels compelled to share
1. Is difficult to copy
2. Has the power to influence mindsets and behaviors that contribute
to your overall business objectives
3. Creates compelling customer connections that significantly strengthen
How can YOU create unexpected customer experiences and encounters?
Look at what everyone else is doing and flip the switch.