PPC, which stands for price-per-click, is a way of drawing in traffic to your site to market any home or condo or any other form of real estate you might be offering. However, it isn’t cheap. You’re essentially paying for your website’s visitors. How much will it cost you to draw in those people? How many of those will actually result in leads or sales?
What you’ll come to find is that PPC is incredibly expensive, and if you don’t track it properly, it will feel like a waste of your money. This is also why it’s important to have an analytics system installed. You want to know where the user came from and whether or not it resulted in a sale or a lead.