Clearly, marketing real estate involves analytics. If you don’t have analytics installed on your website, you’re really shooting yourself in the foot. Setup Google Analytics so that you can track all sorts of metrics as they relate to your content and website’s visitors over time.
This is a terrific way to understand whether or not your efforts are actually working out for you or not. How well are your posts doing? How many people are visiting your site? Have you set goals? What is the average session rate? What about the bounce rate or exit rate? It might sound confusing now, but as you learn about analytics, it will all make sense and come together.