Invest In Phenomenal Content

a note from Adam Kleinberg

Brands tend to put all their focus on the “top of the funnel” where brand awareness happens – and the “bottom of the funnel” where people respond directly to offers and promotions.

You’ll often see brands put a ton of the effort into designing a beautiful homepage and optimizing conversions, but then slack off when it comes to the content in between. The thing is, the middle of the funnel is where selling happens. Your content can inspire, inform, persuade and motivate-
but only if it’s good.

Make it extraordinary.

By |2019-02-25T20:18:43+00:00March 2nd, 2019|Daily Dose of Marketing Awesomeness|