Is Your Marketing Working? Test, and Test Again!
Your marketing is the link between your product and your customers, so don’t treat it as an afterthought. Instead of assuming what will appeal to them, test and test again. Fortunately, website analytics, social network data, and customer feedback allow you to make well-informed choices in your marketing campaigns. To get the most out of testing, consider using these three approaches:
1. Fine-tune your online visibility with analytics.
Your company website is the centerpiece of your online presence, so be sure to test it thoroughly.
2. Leverage the power of social media.
Social media provides tools that marketing researchers in earlier decades simply couldn’t imagine: millions or billions of users and previously unimaginable quantities of data.
3. Analyze customer feedback and experiences through segmentation.
Compile customer feedback received across channels, and break it down by segment to help your team see the full picture more clearly.