B2B Marketing expert, Neha Malhotra Verma, shares how ‘It’s not about you’.
“I heard this a while back and it has been stuck in my head ever since. And to be honest, it makes sense. Marketers are busy and many times they are running from one project to another and thus ticking checkboxes can be our only way of surviving. We may create content and other marketing and sales enablement pieces based on what we want to think and write about rather than what our audience may want to hear and consume. And this is why this advice is important. Let’s move away from feature talk and rather create content that will touch on the pain points of your audience. Let’s create a more memorable experience for your prospects by creating a dialogue that’s not about you… but about them.”