It’s OK To Be Small
smart advice from Richard Branson
“We’ve had a lot of fun taking on fat cat complacent business. What we’ve done is be the small guy yap-yapping at the big guys taking a small percentage of their market.”
Small percentages add up.
” Virgin has gotten big by being small. I don’t think that any Virgin business has ever been the biggest in its sector. Being small has its advantages – the Virgin Record label was able to attract the Rolling Stones because they know that they wouldn’t be lost on a long list of bigger bands.”