“Know the difference between a content marketing strategy and a content strategy. Your content marketing strategy focuses on the why. You need to think about why you are creating the content and why the content is valuable and helpful to your audience. Your content marketing strategy should outline business objectives that will be achieved with content marketing, as well as the problems your content needs to solve for your audience. Your content strategy goes deeper into how you do this. It develops the tactics you are going to implement to carry out your content marketing strategy.” Jessica Stewart, marketing manager.