Know The Different Types Of Social Media Marketing Campaigns
Social media marketing campaigns can be put into three categories: Prospecting Campaign, Retargeting Campaign, and Conversion Campaign. Lisa Jenkins of Social Media Examiner breaks them down here.
The Prospecting Campaign
These campaigns are driven by outreach through content that makes users pause to learn more. The ideal outcome at this stage is not a purchase, but simply to have these new prospects join your community.
The Retargeting Campaign
Retargeting is about identifying users who showed interest in your product or service on social media and gently circling back to them to see if you can engage them in a way that gets them to engage on a deeper level.
The Conversion Campaign
The conversion campaign is focused solely on converting users into either paying customers or getting them to take action in other ways.