Lay Out Your Goal For Your Campaign

hot tip from Ricky Garvey

“The first thing you must do before initiating any email marketing campaign is to lay out your goal. Are you looking to reconnect with past clients? Turn leads into customers? Provide value to your current customers? Once this is decided, you will need to figure out what metrics will provide you with insight on if your campaign is successful or not.

Luckily, most email marketing tools can integrate with your current CRM system, allowing you to not only see basic metrics like CTRs and open rates, but which of these emails led to a metric like monthly revenue – if that’s your objective.”