Livestream From Your Workplace
Audiences expect to connect with brands online in as real a format as possible. Live streaming through media like Facebook Live or Periscope give small businesses a free way to interact with current and prospective clients on the cheap. The most effective livestreams from small businesses involve behind-the-scenes sneak peeks with new products, how-to or “how it’s made”-style videos about your products or covering a local event live. This builds rapport with your audience by providing value with your content that, in turn, promotes your business.