Make Your Content Personal & Interactive
a tip from Ketan Kapoor
Personalization and prompting user response can go a long way in the success of your social media marketing. Use a tone or language that your target buyer personas can relate to, and convey messaging with elements or characters that already have a place in people’s heart. You can take a cue from popular flicks, books, or even trending topics on news. Make sure it’s interactive and clearly states the actionable steps for implementation post watching the video.