The number one piece of advice I have for salespeople is you have to market in the moment we live. You have to reverse engineer consumer attention and deploy all of your time, energy and resources into producing content for that specific behavior.
It’s just binary. No one in the world reads billboards anymore when they are driving down the freeway. Most people check facebook during a commercial. The statistics are in…People spend 5 hours a day USING their mobile devices.
You have to create content where the attention actually is.
It’s the #1 secret to success.