Monitor Your Bounce Rate

a tip from Nick Brennan

“The best tip I can provide regarding email campaigns is to closely monitor your bounces, both hard and soft. One of the biggest risks anyone sending mass emails faces is having their ESP (MailChimp, ConstantContact, etc.) shut them down due to a list that is perceived as low quality. Bounce rate, particularly your hard bounce rate, is one of the major factors ESPs use in determining this. Make sure any addresses that hard bounce are scrubbed from your lists between sends and you’re well on your way to ensuring a prosperous campaign.”

By |2019-04-15T21:14:45+00:00April 22nd, 2019|Daily Dose of Marketing Awesomeness|