One Ad Per Keyword

insights from Scott Cohen

“If you’re running a campaign with a dozen keywords and only have one ad, then you’re throwing money away. Create specific ad groups that target single keywords. Then create two to three ads for that one keyword. See which ad works best, then run with it.”

By |2019-03-29T19:12:32+00:00April 5th, 2019|Daily Dose of Marketing Awesomeness|