Optimize Your ‘Google My Business’ Listing
advice from SEO analyst, Lincoln Rinehart
Establishing and representing yourself effectively on search engines is just as, if not more important than getting established anywhere else online. Your Google My Business listing on allows you to become instantly searchable, so make sure yours is optimized to direct traffic precisely where you need, and to provide leads with the information you want them to see.
“Creating or claiming a Google My Business listing is the single easiest and most effective way to establish a local business growth path for online marketing – arguably more vital than some social media efforts. At a minimum, this listing should include up-to-date photos, contact information, business categories and a website URL (if applicable). The listing may also include a business description, a list of services offered, customer reviews and more, depending on the business category.”