Own The Good You Do
advice from Scott Stratten
“Value the positive voice. It’s too easy only to focus on the negative. You need to make time to thank customers who love what you do. Be proud and say thank you. (and by “thank-you” I don’t mean only RT’ing positive compliments about yourself. Avoid the humble brag). I try to do this with people who tweet compliments about my books.
Don’t leave all those high-fives hanging. Take time away from fighting fires, and seeking out new customers, to thank the ones you have. This is where the opportunity for brand endearment begins. Don’t value your customers based only on purchases already made. A happy customer is your best marketer. Grow those relationships.”