Partner With Micro-Influencers
courtesy of Rahna Barthelmess
Micro-influencer marketing is very effective and can lead to great exposure and often to solid conversions. In the past several years, the focus has been on macro-influencers. These are people, including celebrities, who have hundreds of thousands of followers on social media. This type of influencer marketing can be expensive and the engagement rate is often not that high. Micro-influencers, however, (those who have typically between 1,000 and 50,000 followers across social media) have a very loyal following and a much higher engagement rate than larger macro-influencers. They are also much less expensive to work with.
You can partner with a micro-influencer for anywhere from $50 to $500 per promotion. Depending on what type of promotion you choose like a product review, article or demo of a product and where it will be posted, such as an influencer’s blog only, across select social media channels and so on, the costs will vary. What you want to ensure is that the Influencer has a high engagement rate, meaning that many people comment, like and share the influencer’s posts.