Pay Attention To How You Position Your Brand
brand advice from Thought Leader & CEO, Tom Hartel
Some companies spend a lot of money on paid marketing without offering any real value to the customers. If you are not sure of what could work, discounts work for almost any small business. Another compelling offer can be information that makes it easier for the client, answers their questions or even helps them solve problems. Nobody is really interested in your company’s news unless it actually affects them personally.