Plan, Schedule, & Adjust

a tip from Nataliya Lee

Plan out at least two weeks’ of high-quality social media content that best interests your audience. Then schedule posts using a scheduling app (Hootsuite, SproutSocial, etc.). Avoid scheduling your posts at random; instead, look at your data to find out when your users are the most active. Planning ahead and scheduling your content gives you room to explore new trends and gives you the opportunity to adjust any content throughout the two-week period.