Poach Your Competitors’ Mentions

a tip from Nathan Tanner

“Create a Google Alert for your competitors’ brand names. Find out where they are being mentioned and in what context. Then, see if there’s opportunities to be mentioned alongside of them. Many times journalists and editors will write about one brand and be open to including a similar brand for parity.”

By |2019-04-10T19:59:41+00:00April 8th, 2019|Daily Dose of Marketing Awesomeness|