Quality over quantity
On Facebook (and every Social Media channel), always use the quality over quantity approach.
The quality of every piece of content must be optimized to create engagement and audience interaction, rather than simply broadcasting a message.
Research reveals that the average consumer sees up to 5,000 advertisements per day, but only actually ENGAGES with 12 of them.
How do you make yourself one of the 12?
By offering engaging, personal content.