Segment Your Email Database
a tip from Liza Viana
“One of the first things you should do before sending another email is to segment your database on factors like: whether they have purchased from you before, how frequently they purchase from you, demographics, geography, email engagement, and more. This ensures that recipients only get messages most pertinent and beneficial to them, and increases open and click-through rates and, ultimately, conversions.
People simply won’t open emails they don’t think holds any value for them. User data from MailChimp shows that segmented campaigns on that platform get 14.64% more opens and 59.99% more clicks than non-segmented campaigns.”