Setting up a local business page on Google for your real estate marketing efforts is definitely prudent. If you can, target the right keywords in your business page as well. For example, you can use “Los Angeles Real Estate Agent John Doe” to target the right keywords or “New York Realtor Jane Doe” and so on.
To setup a local business page on Google, just go to google.com/business where you can begin entering your business’s information, starting with its location. This is a very important step in the process, and you can also solicit reviews on Google once your profile has been established as a local business.