Show What Makes You Different

advice from Mark Aselstine

Many times small businesses have to get creative with their marketing because there are only so many dollars to put into the budget. So what is a great way to promote your business without feeling like you’re competing dollar for dollar with the big box business down the road? Mark Aselstine, Founder of Uncorked Ventures has some insights…

“Show what makes you different. Use video. Show yourself and your story. One thing that makes small businesses different than larger businesses is that the small business owner literally touches every aspect of the business itself. People are buying a product, but they’re also investing in you instead of the big box store down the street. Using video to tell your tale will dramatically increase conversion rates and lower customer churn.”

By |2019-05-21T13:35:11+00:00May 22nd, 2019|Daily Dose of Marketing Awesomeness|