Blowing your own horn is fun, but that’s not what your customers care about. They don’t have the time or patience for fluff. They want to know the facts, and they want to know them now.
So, list the facts and why they matter. How does your business help the consumer? What makes your product better than the competition’s? Don’t just talk about your opinion. And try to educate in an engaging way. If you keep your content short, sweet and easily digestible for busy consumers, you do better than you would trying to fill out a word count.