Source Marketing Content From Your Team
tips from Max Greene
One of the biggest problems small business owners have when starting a content marketing strategy is finding the time to write
high-quality material on a regular basis.
“I recommend sharing the load with your whole team; think about ‘day in the life’ posts, and ask for insights from different departments of your business to spread the responsibility and get everyone involved.”
Getting your team involved will help add a more personable feeling of authenticity to your content and really speak to the relationships you are fostering with your customer base. You can also tap into third party platforms like eMerge that provide content, or even utilize guest bloggers to keep up the steady flow. Just be cautious of accepting material, you should create guidelines on what types of content you are alright with featuring on the blog, and develop a brand language so everything keeps
a consistent voice and message.