“Advertisements and marketing ploys are found just about everywhere we go. From the television in our living room to the stall in the public bathroom, from a drive down the interstate to a walk through the city’s streets, from your phone line at work to your personal cell number: nowhere is safe from ads! And while some ads are funny, interesting, and even compelling—if you consider the consumer’s viewpoint, you’ll agree that most are simply disruptive and unwanted.
So what’s a marketer to do? How can you possibly avoid joining the endless parade of marketing and advertising disruptions in the quest to find your consumers? All you have to do is stop thinking like a marketer and start thinking like your consumer.”
– David Carpen