State Your Purpose Within The First Two Sentences

advice from Nicole Stelmar

“The email recipient shouldn’t have to wait until the second paragraph to know why you’re emailing them. Make your purpose clear within the first two sentences. If you start off your email with a bunch of fluff, your reader is more likely to get bored and move on to another email. To make your email more effective, the recipient should know exactly why you’re emailing them within the first two sentences. Then, the rest of the email can provide more background and what their next steps should be.”