a tip from Chrissy Bernal
Do not immediately DM someone who follows your page/profile with a message pitching your services or products to them. That’s one of the easiest ways to turn off your new connection. Also, do not play the “Follow/Unfollow” game (when a business account purposefully unfollows an account once they follow them back), and be sure to reply to both positive and negative reviews and comments. This is a prime opportunity for you to demonstrate that you truly care about your customers and want to make things right.