The 1,000 Fans Theory
How do you know which leads will become customers?
How do you know which leads will become your best customers?
In 2008, WIRED founder Kevin Kelly wrote an essay titled simply “1000 True Fans.”
In his words:
A creator, such as an artist, musician, photographer, craftsperson, performer, animator, designer, videomaker, or author – in other words, anyone producing works of art – needs to acquire only 1,000 True Fans to make a living.
A True Fan is defined as someone who will purchase anything and everything you produce. They will drive 200 miles to see you sing. They will buy the super deluxe re-issued hi-res box set of your stuff even though they have the low-res version. They have a Google Alert set for your name. They bookmark the eBay page where your out-of-print editions show up.
They come to your openings. They have you sign their copies. They buy the t-shirt, and the mug, and the hat. They can’t wait until you issue your next work. They are true fans.
There are raving fans of this concept, and plenty of critics, too. Want to explore the idea further and how it applies to your business?