The Customer Comes First

advice from Michelle Killebrew

“This advice is a longstanding truth: Always put the customer first. Customer-centricity has always been a foundation to good marketing, but it’s becoming exponentially more critical as the customer has more control and less attention, more options and less tolerance for poor experience.”

“Marketers must be inquisitive with a true thirst for learning. The landscape is changing daily – everything from the consumer expectation and attention, effective channels, strategies and methods, and the technology required to execute it all. Marketers must be inventors with a love of experimentation and iteration to serve their customers well and stay competitive.”

With over 16 years of high tech marketing experience, Michelle Killebrew has led teams at both IBM and Fisher Investments. She describes herself as a marketing technologist, and is currently working with Nomiku.

By |2019-02-04T19:51:35+00:00November 17th, 2018|Daily Dose of Marketing Awesomeness|