The Four Fundamental Questions Of Content Creation

insight from Michael Stelzner, founder of SocialMediaExaminer

There are four fundamental questions at the core of any messaging strategy: What to say? How to say it? To whom are you saying it and why?

Content isn’t a silver bullet that solves all of your marketing problems. Nor is it a fit for every campaign or product. Content in any format should be a smart, strategic part of a larger marketing mix. Then, it should be combined with wise advertising spending and placements.

Figure out where your audience is gathering and what kind of content formats resonate with them. Once you do, continue to produce content that highlights your products and the things you care about in a way that makes consumers care about them too.

By |2019-06-14T19:17:28+00:00June 18th, 2019|Daily Dose of Marketing Awesomeness|