The Right Words Matter

real estate advice from @SparkRental

The Right Words Really Can Add
$10,000 to the Sales Price


According to a Zillow study earlier this year, the word “luxurious” added 8.2% to the sales price of lower-tier homes for sale. Among higher-tier homes, the word “captivating” added 6.5%. They go to identify 15 words that added value to home listings, from “impeccable” to “landscaped” to “pergola”.

Be sure to remind prospects of the expected benefits for a certain neighborhood, but also be sure to point out better-than-expected features of this particular home. People shopping in a trendy urban neighborhood expect to be able to walk to many amenities, so remind them the home is “a five-minute walk from Whole Foods”, but also point out the home has surprisingly spacious bedrooms for this popular urban neighborhood.

15 words that could add value to your listings, from Zillow.

By |2019-02-04T19:50:59+00:00November 24th, 2018|Daily Dose of Marketing Awesomeness|