Turn Customers Into Evangelists
lessons from Steve Jobs
Possibly the biggest thing Steve Jobs did was turn customers into passionate advocates for the Apple brand. Those people who line up outside Apple stores every time there’s a new iPhone? Even when it’s just an incremental improvement on the last iPhone? They’re not there for the phone. They’ve come to show their support for the team, the way sports fans show up hours before a game wearing the team colors. Apple fans don’t think of themselves as customers. They feel as if they’re part of a movement, a mission, something larger than themselves.
How do you get your audience to believe in you & want to be a part of your story?
Here’s 6 ideas.