Understand Your Target Audience
advice from Michael Aagaard
“Do everything you can to understand your target audience. The better you understand what reality looks like through their eyes, the easier it will be for you to make the right marketing decisions. In online marketing, we’re seeing everything through a digital lens. It can be easy to forget that you’re in the business of influencing real human behavior and decision-making – not just moving numbers around in a spreadsheet. Your marketing activities will only be effective if they have real impact on your real target audience. My best advice is to invest heavily in customer insight and market research.”
Aagaard is an international speaker and senior conversion optimizer for Unbounce, the landing page and conversion specialists. With stints in Europe and North America, Aagaard describes himself as a practitioner and theorist on the subject.