Use Email Marketing To Stay Top Of Mind
wisdom from Brad Plothow
“Up to 80 percent of satisfied customers never return to the business, which presents a unique challenge to local businesses. It’s not enough to deliver a great product or service. You have to stay top of mind. Email marketing is a great way to give customers a gentle nudge and get them to come back. It’s subtle, inexpensive and a growing number of consumers actually want promotional emails from businesses they patronize, especially if they come with deals or discounts.”
Use an email marketing platform like eMerge to attract both new customers, and stay top of mind with your past clients. And don’t forget to include content and promotions they will be able to use right away!