Use Personalization In Your Emails

insights from Brianna Vallesky

“Many email marketing tools allow you to pull a contact’s name or even company into the subject line of an email, which really grabs their attention. Even better is the ability to include a personalization token in the call to action of an email, because it helps your readers feel as though you are speaking specifically to them. Even if your email tool can’t specifically pull in someone’s info, using second person language like “you” and “your company” can yield similar (though not as effective) results.”