Use Unique Offers To Get Other Brands Through The Door
insights from Inc 500 Entrepreneur, Brian Evans
Social media is full of companies that may be willing to exchange something and promote your business. Let’s use the gym example. If your gym is in a metropolitan area, I guarantee certain companies nearby specialize in workout clothing, energy bars and other fitness-related products. They may not be Lululemon, but that’s exactly why it’s worth reaching out – they’re small enough to work out a deal.
Offer your gym as a space to shoot photos and videos for their marketing. In return, simply ask that they tag you with a shoutout.
It all boils down to direct outreach. You can’t work out a deal with someone if you never contact them in the first place.