Why Are We Doing This?
from smart cookie Amanda Anderson
Some of the best marketing advice I have received came from a book on operations. The Goal by Eliyahu M. Goldratt, states that the most critical goal of every company is to make money. As a marketer it is important to stay focused on that goal and build a strategy that is in support of driving new business. Sometimes marketers try to do too much and spread themselves too thin. Keeping the focus on what objectives will have the most impact on reaching the goal helps create a more solid and measurable marketing plan. Before planning each new campaign or writing a single piece of content, I challenge myself and our team to ask “why are we doing this?” and “is this the best use of our time and resources to reach the goal?”