Your story’s hero is…

advice from Talia Wolf

 

 

“You’re not the hero of the story, your customer is. Most businesses tend to focus their entire marketing strategy by talking about their product or service, the features they provide, and their pricing. However, no matter what you’re selling, customers care more about the why than the what. If you make it about them, they will listen, they will read, they will convert, and they will come back.”

Wolf was previously the founder and CEO of Conversioner, and is the founder and chief optimizer at GetUplift, a boutique conversion optimization agency. She’s a guest blogger, keynote speaker, trainer, and advocate for using emotional targeting and persuasive design.

 

By |2019-02-04T19:51:52+00:00October 25th, 2018|Daily Dose of Marketing Awesomeness|